Social Media Analyst Charlene Li discusses the correlation between selling a product and campaigning for a politician, and why in many ways political campaigns are more effectively utilising the social medium to engage and inspire their target audience.
While not all products would suit this type of marketing (For example, I wouldn’t think of using it for Malboro), I think that business could definately learn something from the way that political campaigns are run.
Check out the video at What Political Campaigns Can Teach Business.
Thanks for the tip Tim!
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