To mark their 70th anniversary Diesel throwing a massive worldwide party called XXX, they’ve again managed to engineer a viral campaign which is nothing short of brilliant albeit quite cheeky. I think it’s hilarious! Funniest viral I’ve seen in a while.
I won’t waste any time describing the video, just watch it, it’s SFW (kinda) 
Here’s the main viral (not suitable for minors):
This is an example of a location specific ad (Amsterdam):
It isn’t the first time Diesel have succeeded in delivering a kickass viral campaign, anyone remember the “HEIDIES” aggressive takeover of the DIESEL.COM website last year?
Find out more about the HEIDIES campaign at Diesel.com belonged to us.
It‘s quite in here! Why not leave a response?