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Crazy Egg: Base your UI Design decisions on measurable stats.
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Crazy Egg extends your standard analytical software (I use google analytics like most of you out there). It allows you to visualise the behaviour of your traffic on any particular page or set of pages, and make UI design decisions accordingly. This is also pretty darn useful if you are trying to convince your client to go with a certain design or show them that they need a Design and Usability overhaul.
Here’s a working demo.
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